Marmite election

I love the marmite love it or hate it concept with its controversial campaign at the moment where they are seeing whether: Is the UK a nation of lovers or haters of marmite? I am a hater myself of which I have joined, The Marmite hate party on face book. Election day is 29th April so don't forget to vote folks.

So the brand being a brand icon, its no doubt the shape of the jar is instantly recognisable. You wouldn't even need the word marmite on the jar as with the yellow lid and shape its easily identifiable. An interesting fact which I found was: The name Marmite comes from the French cooking pot pronounced 'mar-meet' which is pictured on the front of every jar. Hence, this is where the shape design of the jar comes from!