I am always intrigued to see what Dr Martens are up to, I just love this brand! This year I was brought a pair of DM's :) thanks to the snow my mum realised I needed a pair of boots that were going to keep me stable!
Their advertising has certainly had a face lift over the years.Dr Martens latest campaign marks the brands 50th anniversary, celebrating their rich association with fashion, culture and music. Since the early stages guitarist Pete Townshend initiated Dr Martens connection with rock and roll music. Youthful rebellion soon became embodied in the boots, as a fashion statement. The skinheads later adopted Dr Martens along with punk and new wave movements.
Dr Martens are a key fashion trend with many retail stores having their own versions of the boot. As the brand has become an icon with its huge success is it as risk of becoming generic, i ask?
As part of the latest campaign 10 contemporary artists have recorded classic tracks. Injecting the brand back into the music scene. I have confidence the brand will never become generic while others imitate the product the brand has such a rich heritage that no other brand can copy. This latest campaign truly reminds consumers what the brand means and stands for. Not only featuring the tracks and videos online they offer behind the scenes footage and photographs of the artists, along with documentaries of the brands history. Take a look on the Dr Martens website: http://www.drmartens.com
Be sure to check out Noisettes version of 'Ever fallen in love with someone you shouldn't've' by Buzzcocks. Enjoy the music! x
No comments:
Post a Comment